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Americans Worried by COVID-19

New research from Mintel sheds light on consumer behavior.

According to new research from Mintel, two-fifths (40%) of consumers today are worried about how the COVID-19 pandemic will affect their lifestyle. The level of concern varies across generations and regions of the country.   As consumers age, they generally become less concerned about lifestyle changes due to the pandemic: 50% of Generation Z, 43% of Millennial, 38% of Generation X, 37% of Baby Boomer and 33% of World War II/Swing Generation consumers report concerns about lifestyle changes. ...

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